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Channel: JWT Intelligence » Aparna Jain – Calcutta
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For Indian youth, tortured romance is so last century

There was a time in India when love was the stuff of Romeo and Juliet. A relationship was serious business, meant to result in marriage and survive all odds. Unrequited love was sheer torture, and...

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Indian marketing reflects modern realities of love and arranged marriage

India is the original land of arranged marriages. But a lot is changing, including the way young people view such marriages. The modern breed of independent, working women doesn’t want to be rushed...

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